KAWASAKI ANNOUNCES MULTI VEHICLE GIVEAWAY IN CONJUNCTION WITH THE PBR AND NASCAR TEAM OWNER RICHARD CHILDRESS
Win-My-Ride Promotion Adds Excitement to Kawasaki Sponsorship
IRVINE, Calif. (Aug XX, 2012)—Kawasaki Motors Corp., U.S.A. (KMC), the “Official ATV and Side x Side” sponsor of the Professional Bull Riders (PBR) Built Ford Tough Series (BFTS), will be providing fans with an opportunity to win one of three rugged Kawasaki off-road vehicles!
Kawasaki has announced a Win-My-Ride promotion that features the give-away of a Kawasaki Mule™ side x side and two Brute Force® all terrain vehicles. The three winners will be selected at random and announced after the PBR Built Ford Tough Series World Finals in November, 2012.
PBR fans can participate for the opportunity to win one of the Kawasaki vehicles by texting WINMYRIDE to 868727.
The Grand Prize Mule 4010 Trans4x4® side x side is paired with the unique chance to tour the Richard Childress Racing facility in Welcome, North Carolina, plus lunch with Richard Childress, at his vineyard in Lexington, North Carolina.
The runner-up in the drawing will receive a Brute Force 750 4x4i EPS sport utility ATV, and third place will take home a Brute Force 300 sport utility ATV.
According to Chris Brull, Kawasaki marketing director, “This promotion directly appeals to the PBR audience and underscores our interest in reaching out to this community with exciting opportunities. PBR is one of the toughest sports on earth and Kawasaki’s off-road vehicles are among the toughest in America… a perfect match!”
About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. This year marks the 20th anniversary of the founding of the PBR. In just two decades, the dream of 20 bull riders has become a global sports phenomenon that is televised worldwide. More than 100 million viewers annually watch primetime PBR programming on networks around the world including CBS, CBS Sports Network, NBC, NBC Sports Network, and YouTube. The PBR has awarded over $100 million in prize money and 24 riders have earned over $1 million, including Justin McBride with $5.5 million — the most of any western sports athlete in history. Nearly two million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/PBR and http://twitter.com/PBR.
About Kawasaki Motors Corp., U.S.A. (KMC)
Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, Side x Sides, and personal watercraft through a network of more than 1,200 independent retailers, with an additional 7,400 retailers specializing in Kawasaki power products and general purpose engines. KMC and its affiliates employ nearly 3,100 people in the United States, with 300 of them located at KMC’s Irvine, California headquarters.
Kawasaki’s tagline, “Let the good times roll.™”, is recognized worldwide. For five decades, the Kawasaki brand has become synonymous with powerful, stylish and category-leading vehicles. Information about Kawasaki’s complete line of powersports products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com.
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