First Looks

Published on June 6th, 2012 | by Joe


Yamaha Introduces New Tactical Black Special Edition Grizzly 700 and Rhino 700 Vehicles

All of Yamaha’s 4×4 ATV and Side-by-Side Vehicles are Assembled in USA

By: Yamaha Motor Corp


CYPRESS, Calif. – June 6, 2012 – Yamaha Motor Corp., U.S.A., is producing new Tactical Black Grizzly 700 4×4 and Rhino 700 4×4 Special Edition (SE) models at its U.S. manufacturing facility, Yamaha Motor Manufacturing Corp. of America (YMMC), in Newnan, Georgia.

Yamaha’s new SE Grizzly 700 4×4 ATV with Electric Power Steering (EPS) (MSRP $10,999) and Rhino 700 4×4 Side-by-Side vehicle (SxS) (MSRP $12,999) are both assembled at Yamaha’s U.S. factory and feature an all-new matte black body and cast aluminum wheels for tactical design and durability.

Yamaha’s 2013 Grizzly 700 4×4 and Rhino 700 4×4, including the new Tactical Black SE models, are the most off-road capable and durable in their classes both featuring Yamaha’s exclusive Ultramatic® automatic transmission, the most durable CVT system in the industry, and Yamaha’s On-Command® push-button 2WD, 4WD and 4WD diff-lock system.

“Yamaha is more involved in the outdoors than any other ATV manufacturer and has developed the new Tactical Black Special Edition Grizzly and Rhino models based on the fast growing tactical enthusiast trend,” said Steve Nessl, Yamaha’s ATV/SxS group marketing manager.  “Yamaha’s Grizzly 4×4 and Rhino 4×4 models are assembled at Yamaha’s U.S. state-of-the-art factory by a highly trained and passionate U.S. workforce.  Yamaha is proud to say the most durable and reliable ATV and SxS vehicles are assembled here in the U.S.A. – at the Yamaha factory in Newnan, Georgia.”

In 2010, Yamaha announced a long term production transfer strategy to move the great majority of its worldwide ATV production to the Yamaha Motor Manufacturing Corporation of America (YMMC) factory in Newnan, Georgia.  Last year, Yamaha moved the production of its top-of-the-line utility ATVs, the Grizzly 700 and Grizzly 550, to YMMC, and this summer, Yamaha is bringing its first sport ATVs to the U.S. factory – the 2013 Raptor 700 models.

The production transfer will continue through the end of 2013, and when complete, could result in Yamaha adding 200 or more American jobs at Yamaha’s U.S. factory as well as additional jobs at the company’s 125 North American parts supplier companies.  YMMC will ultimately be responsible for nearly all of Yamaha’s worldwide ATV production including both utility and sport models.

The new Tactical Black SE models join Yamaha’s complete line of award-winning and super reliable utility ATVs for 2013 including the Grizzly 700 FI (MSRP starting at $8,899) and Grizzly 700 FI EPS (MSRP starting at $9,499), Grizzly 550 FI (MSRP starting at $7,999) and Grizzly 550 FI EPS (MSRP starting at $8,699), Grizzly 450 (MSRP starting at $6,899) and Grizzly 450 EPS (MSRP starting at $7,499), Grizzly 350 Auto 4×4 (MSRP starting at $5,599), Grizzly 300 Auto (MSRP $4,199) and Grizzly 125 Auto (MSPR $3,699).  Most of Yamaha’s utility ATVs come in multiple color options including Realtree AP HD camo.

Yamaha’s Rhino 700 4×4 SxS continues to be one of the highest quality, most versatile and off-road capable vehicles and for 2013 will be available in Red and Hunter Green (MSRP $11,499) and Realtree AP HD camo (MSRP $12,049).

More information on Yamaha’s 2013 ATV and SxS vehicles, including detailed color options, pricing, graphics kits and accessories is available at


About Yamaha Motor Corp., U.S.A.

Yamaha Motor Corporation, U.S.A., (YMUS), is a leader in the motorsports market. The company’s ever-expanding product offerings include ATVs and Side-by-Side vehicle, motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit

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