KYMCO USA, FULL THROTTLE Power Up Promotional Partnership
Spartanburg, S.C. – KYMCO USA and FULL THROTTLE ENERGY DRINK® have signed a partnership that will have the brands working together on a series of co-promotions during the 2011 NHRA Full Throttle Drag Racing Series schedule.
In the first promotion, fans can register to win a custom KYMCO Super 8 150 scooter to be awarded at the Automobile Club of Southern California NHRA Finals, Nov. 13 in Pomona, Calif.
A sporty model perfect for race fans, the Super 8 150 to be given away is wrapped in FULL THROTTLE ENERGY DRINK branding and emblazoned with NHRA logos. The bike features an air-cooled and carbureted 149cc four-stroke SOHC engine, telescopic fork and dual shocks, wave disc and drum brakes, and 100/80-14 front and 120/80-14 rear tires. The 1.3-gallon fuel tank and estimated range of 69 mpg should be good for multiple laps around the pits on race weekends.
FULL THROTTLE ENERGY DRINK and KYMCO USA will team to advertise the co-promotion in local race markets before and during all scheduled NHRA events.
To check out all the details go to: http://www.kymcousa.com/full_throttle.html
KYMCO USA became the Official Scooter & Off-Road Vehicle Supplier of the NHRA in 2009, the same year the FULL THROTTLE ENERGY DRINK brand assumed title sponsorship of the drag racing series.
This new marketing partnership with FULL THROTTLE ENERGY DRINK is the latest in a multi-prong approach to ensure that KYMCO scooters and off-road vehicles maximize their presence at NHRA events.
KYMCO USA already provides scooters and off-road vehicles at NHRA Full Throttle Drag Racing Series events, as well as at the NHRA’s five owned and operated drag racing facilities, and last year added John Force Racing to the list of NHRA motorcycle and auto teams utilizing their vehicles in pit services.
One of 18 scooter models marketed by KYMCO USA, the Super 8 150 (MSRP: $2,399) is 50-state legal, carries a two-year factory warranty and is sold in Red/White, Blue/White and Black/Silver.
The Coca-Cola Company launched FULL THROTTLE ENERGY DRINK in 2005. Today its energy drink lineup includes Original Citrus, Blue Agave, Red Berry, Coffee Mocha and Coffee Caramel.
About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola®, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, Powerade®, Minute Maid® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at thecocacolacompany.com.
About KYMCO USA
KYMCO’s roots in the motorsports industry go back to its founding in 1963 as the Kwang Yang Motor Company, Ltd., with headquarters in Taiwan. Long a leader in quality, fuel economy, and versatility, today KYMCO manufactures motor scooters, motorcycles, and ATVs at five plants in Asia, including the main facility in the city of Kaohsiung.
KYMCO is the largest scooter manufacturer in Taiwan and currently exports to 88 countries worldwide. All KYMCO plants use the latest technology for the engineering and production of reliable engine, chassis, and other components. Since 2004, KYMCO has been officially accredited for ISO-9001 quality in manufacturing. KYMCO is committed to maximum customer satisfaction and constant innovation, making use of the most advanced CAD/CAE tools to bring superior engineering and design to their products.
The company’s partner in the United States is KYMCO USA with headquarters, marketing and distribution centered in Spartanburg, South Carolina. KYMCO USA is dedicated to building the brand’s reputation and market share through superior value, frequent new product introductions, strategic industry partnerships, and excellence in dealer network support. KYMCO USA has a reputation and expertise gained through over 30 years in the U.S. motorsports industry.
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