Published on November 13th, 2014 | by Pro Armor


Pro Armor Announces Acquisition by Polaris

image003We are pleased to announce that Polaris Industries Inc. has acquired Pro Armor. The entire Pro Armor team and partners like you have helped to fuel the passion of Polaris customers for nearly 20 years, and we have great respect for Pro Armor’s commitment to delivering innovative, quality products that enhance the users’ experience – a standard that matches our own culture.


Since you work with Pro Armor, you are most likely very familiar with Polaris, but we wanted to provide you with a bit more background. Founded in 1954, Polaris is a recognized leader within the powersports market, headquartered just outside Minneapolis, Minn. With annual sales of $3.8 billion during 2013, Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles. Polaris has a long history of winning in the marketplace with compelling vehicle innovation, industry-leading quality and a strong relationship with our dealer and distribution partners.


Our heritage – built on innovation, product quality and fueling the rider’s passion – is quite similar to Pro Armor’s, and we feel Pro Armor will make Polaris a stronger, more competitive global company.


Though now owned by Polaris, Pro Armor will continue to operate as a distinct brand. Pro Armor will continue to operate as it has in the past. Alex Danze will continue in his capacity as President and CEO. Your process for working with Pro Armor won’t change either. You’ll have the same sales contacts and the same processes as before.


We’re very excited to add Pro Armor to the Polaris family. We look forward to working with you in the near future. In the meantime, please do not hesitate to reach out to your existing Pro Armor contact if you have any questions or concerns about this news.

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