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Published on June 6th, 2011 | by Joe


BRP Adds To Its Can-Am Marketing Media and PR Team

Valcourt, Québec, June 3, 2011 – BRP announces that it has hired all-terrain vehicle media representative and freelance journalist Jerrod Kelley as a consultant to its Can-Am marketing team. He will be based out of his home office in Alexandria, Minn., and report to Chaz Rice, Manager, Media and Public Relations for Can-Am. In his consultant role, Kelley will manage and coordinate all ATV and side-by-side media requests, assist with the Can-Am social media effort and also offer media support for the Can-Am Spyder roadster.

“Jerrod has many years of valuable experience in the ATV and off-road industry — having worked for a publishing company as a magazine editor for more than a decade — and the professionalism and integrity to back it up,” said Rice. “As BRP continues to grow its Can-Am vehicle line-up and build upon its brand, Jerrod will be able to bring his expertise to our media relations efforts and ever-increasing social media presence.”

Kelley worked for Affinity Powersports Media (Ehlert Publishing Group) in the ATV editorial department for 11 years and finished his tenure there as editor of ATV Sport magazine. Since 2009, he has been self employed as a freelance journalist within in the ATV industry and has supplied content in the form of stories, social media, public relations materials, photography and more for several off-road magazines and businesses.

“I’m thrilled for this new opportunity and I’m very excited to work with such an innovative and forward-thinking company like BRP,” stated Kelley. “Being an ATV enthusiast myself, having been in this industry since 1998 as a member of the ATV media, I’m very familiar with the Can-Am brand and the media outlets I’ll be working with in this new role. I think it’s an ideal fit to join with an organization that is dedicated to raising the bar, while at the same time appealing to hard-core riders and racers.”

Within the next few weeks, Kelley will be contacting the members of the ATV and off-road media to introduce himself and discuss his new role with the Can-Am brand. He will be meeting select media representatives at the upcoming 2012 product launch.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea­Doo watercraft and sport boats, Evinrude and Johnson outboard engines, direct injection technologies such as E-TEC, Can-Am all-terrain and side-by-side vehicles and roadsters, as well as Rotax engines and karts. With manufacturing facilities on three continents, BRP products are distributed in more than 100 countries.

Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax, Spyder, E-TEC and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.  All other trademarks are the property of their respective owners.


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